Introducing Alfie Behaviour

New style, new swag, new lane and a brand new name;
introducing… Alfie Behaviour.

Now I know what you’re all thinking, what was wrong with the
old name?! Well to put it simply peeps, we were just really tired of the whole
“boy-band” thing. The gimmicks, the clothes, and the cheesy music- we’ve
outgrown it all. It just ain’t us. So when it came to the name change, we
decided to live by the saying, “If what you’re doing isn’t your passion, you have
nothing to lose.”

Our passion is good music! Not just singing for the sake of singing, but making
music that you can feel: sincere sometimes, frank other times, but candid all
of the time. We’re all about making music that’s truthful; Soul music! Whilst
the new name was inspired by our love for the film Alfie it was also stirred by the fact that Alfie Elkins was good sometimes and bad a lot of the time, but always stayed true to the philosophy that honesty is the best policy.

So Alfie Behaviour is more than just a new name to us, it represents a new style, new swag and a new lane; but most importantly a new way of being… Us! It may not be everyone’s cuppa tea, but we drink coffee so we don’t care.






Our Photoshoot with Robin Matthews

Robin Matthews started his career as assistant to the renowned high society photographer Lord Snowdon and subsequently spent four years travelling the world capturing such iconic figures as Sir Laurence Olivier, Giorgio Armani and Sir Anthony Hopkins.

He was regularly commissioned by quality publications such as Vogue, Harpers and Queen, Tatler and the Sunday Times to take visual profiles of famous people. Some of his well-known sitters have included the Queen, Pavarotti and Peter Ustinov.  He regularly encountered glamour and drama including one vivid memory of being blindfolded and transported under armed guard to photograph Yasser Arafat.

Our Stylist, Julie McIntosh has worked alongside Robin on many of his shoots so you we feel really lucky to have worked with both of them on a new photoshoot for the creation of Alfie Behaviour.

The photoshoot took place in an incredible Georgian house in West London and we had a wicked time!